The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
We're The Superhumans
Agency: 4Creative / London + Blink / London
Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single
We're The Superhumans
Agency: 4Creative / London + Blink / London
Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Television / Long Form - Single
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Television / Long Form - Single
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Television / Long Form - Single
Whale
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Long Form - Single
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client: Audi of America Category: Television / Long Form - Single
Buster The Boxer
Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London
Client: John Lewis Category: Television / Long Form - Single
Laughing Horses
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Television / Long Form - Single
Unlimited You
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City
Client: Nike Category: Television / Long Form - Single
#Comeclean - Vajingle
Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client: Seventh Generation Category: Television / Long Form - Single
Every Other Week
Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client: IKEA Category: Television / Long Form - Single
Parentamorphosis
Agency: Arnold Worldwide / Boston
Client: Progressive Category: Television / Long Form - Single
Coming of Age
Agency: Bartle Bogle Hegarty / London + Outsider / London
Client: PCUK Category: Television / Long Form - Single
Jungle Hero
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Long Form - Single
SickKids VS - Undeniable
Agency: Cossette / Toronto
Client: SickKids Foundation Category: Television / Long Form - Single
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA Category: Television / Long Form - Single
Imam & Priest
Agency: Joint / London + HLA / London
Client: Amazon Category: Television / Long Form - Single
Please Re-Elect Gerald...Please!
Agency: KC Strategies / Austin + Steve Mims Films / Austin
Client: Gerald Daugherty Campaign Category: Television / Long Form - Single
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Television / Long Form - Single
Blood
Agency: Stink Films / London + AMV BBDO / London
Client: SCA Bodyform Category: Television / Long Form - Single
The Human Family
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Television / Long Form - Single
Halloween
Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client: Burns & Smiles Category: Television / Long Form - Single
The Conductor
Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles
Client: Nike Category: Television / Long Form - Single
The Switch
Agency: Wieden+Kennedy / Portland + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles, London and New York
Client: Nike Category: Television / Long Form - Single
Award:
2017 Film Best of Discipline Pencil
Agency:
4Creative / London + Blink / London
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Television / Long Form - Single
Annual ID:
OS_FI17010G
Award:
2017 Film Gold Pencil
Agency:
4Creative / London + Blink / London
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Television / Long Form - Single
Annual ID:
OS_FI17010G
Award:
2017 Film Gold Pencil
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year In Search 2016
Category:
Television / Long Form - Single
Annual ID:
OS_FI17011G
Award:
2017 Film Gold Pencil
Agency:
Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client:
Under Armour
Title:
Michael Phelps
Category:
Television / Long Form - Single
Annual ID:
OS_FI17012G
Award:
2017 Film Gold Pencil
Agency:
Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Television / Long Form - Single
Annual ID:
OS_FI17013G
Award:
2017 Film Silver Pencil
Agency:
Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Whale
Category:
Television / Long Form - Single
Annual ID:
OS_FI17014S
Award:
2017 Film Silver Pencil
Agency:
Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client:
Audi of America
Title:
Duel
Category:
Television / Long Form - Single
Annual ID:
OS_FI17015S
Award:
2017 Film Bronze Pencil
Agency:
adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London
Client:
John Lewis
Title:
Buster The Boxer
Category:
Television / Long Form - Single
Annual ID:
OS_FI17016B
Award:
2017 Film Bronze Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Laughing Horses
Category:
Television / Long Form - Single
Annual ID:
OS_FI17017B
Award:
2017 Film Bronze Pencil
Agency:
Wieden+Kennedy / Portland + PRETTYBIRD / Culver City
Client:
Nike
Title:
Unlimited You
Category:
Television / Long Form - Single
Annual ID:
OS_FI17018B
Award:
2017 Film Merit Award
Agency:
72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client:
Seventh Generation
Title:
#Comeclean - Vajingle
Category:
Television / Long Form - Single
Annual ID:
OS_FI17061M
Award:
2017 Film Merit Award
Agency:
Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client:
IKEA
Title:
Every Other Week
Category:
Television / Long Form - Single
Annual ID:
OS_FI17062M
Award:
2017 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Progressive
Title:
Parentamorphosis
Category:
Television / Long Form - Single
Annual ID:
OS_FI17063M
Award:
2017 Film Merit Award
Agency:
Bartle Bogle Hegarty / London + Outsider / London
Client:
PCUK
Title:
Coming of Age
Category:
Television / Long Form - Single
Annual ID:
OS_FI17064M
Award:
2017 Film Merit Award
Agency:
Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Jungle Hero
Category:
Television / Long Form - Single
Annual ID:
OS_FI17065M
Award:
2017 Film Merit Award
Agency:
Cossette / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - Undeniable
Category:
Television / Long Form - Single
Annual ID:
OS_FI17066M
Award:
2017 Film Merit Award
Agency:
Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client:
Moët Hennessy USA
Title:
The Piccards
Category:
Television / Long Form - Single
Annual ID:
OS_FI17067M
Award:
2017 Film Merit Award
Agency:
Joint / London + HLA / London
Client:
Amazon
Title:
Imam & Priest
Category:
Television / Long Form - Single
Annual ID:
OS_FI17068M
Award:
2017 Film Merit Award
Agency:
KC Strategies / Austin + Steve Mims Films / Austin
Client:
Gerald Daugherty Campaign
Title:
Please Re-Elect Gerald...Please!
Category:
Television / Long Form - Single
Annual ID:
OS_FI17069M
Award:
2017 Film Merit Award
Agency:
Leo Burnett / Madrid + RCR / Madrid
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Television / Long Form - Single
Annual ID:
OS_FI17070M
Award:
2017 Film Merit Award
Agency:
Stink Films / London + AMV BBDO / London
Client:
SCA Bodyform
Title:
Blood
Category:
Television / Long Form - Single
Annual ID:
OS_FI17071M
Award:
2017 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
The Human Family
Category:
Television / Long Form - Single
Annual ID:
OS_FI17072M
Award:
2017 Film Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client:
Burns & Smiles
Title:
Halloween
Category:
Television / Long Form - Single
Annual ID:
OS_FI17073M
Award:
2017 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Anonymous Content / Los Angeles
Client:
Nike
Title:
The Conductor
Category:
Television / Long Form - Single
Annual ID:
OS_FI17074M